Recipient of the Padma Shri Award in , Ritu Kumar as a brand appeals to many patrons who are avidly interested in ancient arts and crafts molded into contemporary fashion items. Several international celebrities have also worn and praised her work. She has started a series of video campaigns called Beautiful Hands, based out of Kolkata, which garners support for indigenous craftsmen and their crafts. She has a background in art history and museology. Her enterprise as an Indian designer began nearly 40 years ago in Kolkata then Calcutta in West Bengal. Four hand-block printing craftsmen in a small village nearby served the executors of her design.
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Recipient of the Padma Shri Award in , Ritu Kumar as a brand appeals to many patrons who are avidly interested in ancient arts and crafts molded into contemporary fashion items. Several international celebrities have also worn and praised her work. She has started a series of video campaigns called Beautiful Hands, based out of Kolkata, which garners support for indigenous craftsmen and their crafts.
She has a background in art history and museology. Her enterprise as an Indian designer began nearly 40 years ago in Kolkata then Calcutta in West Bengal. Four hand-block printing craftsmen in a small village nearby served the executors of her design. From these humble beginnings, she has transcended to owning 35 high-end stores across 14 cities in the country. She is one of the pioneers of Indian fusion garments and has thus been honored with many prestigious awards and accolades.
Over the span of her career, she has been bestowed with many other honors. Her clothes actively reflect the rich embroidery heritage of India, whether in their motifs, type of stitching or the elements used in the embroidery.
While Indian prints, embroideries, and motifs still feature heavily in these outfits, the array of silhouettes mingles Western and Indian styles. Her campaign, Beautiful Hands, encourages the purchase of garments and accessories that showcase ethnic Indian styles of embroidery. The premise of this clothing line is to resurrect traditional Indian crafts and integrate them into mainstream fashion. The first two craft forms that have been taken up by this designer in association with grassroots social enterprises are the Kutch and Shibori forms of embroidery.
She has been working with the craftsmen in Kolkata since the beginning. Watch Video Style and Variety Although Ritu Kumar is almost synonymous with Indian traditional textiles and fashion, her personal journey in fashion has evolved over the years to meet the expectations of different generations from across the globe.
Her contemporary spin on traditional designs have been smartly incorporated into silhouettes that are fresh and reinvented with every season. The styling and textures of her ensembles is creative and appealing to the style quotients of consumers from across the globe. Her contribution towards making Indian ethnic fashion known and consumed by international clientele is noteworthy. Her bridal collection is considered a show-stopper on the runway and features a lot of zari , zardozi and other forms of embroidery that make use of this precious metal.
To go with the outfits are several modish accessories such as sling bags which again prominently popularize Indian forms of textile crafts hewn onto leather. Motif by Ritu Kumar Image: Grazia Present Day Scenario and Global Influence As mentioned earlier, Ritu Kumar was one of the first female Indian designers credited with bringing boutiques to India along with being the face of traditional Indian textile craft forms complemented by the typical Indian color palette.
Whether it is presenting traditional textile art forms in a new way on traditional garments or traditional art forms on Western clothes, Ritu Kumar has continuously refreshed her line in many ways, while keeping the cultural flavor and heritage of India alive. By engaging craftsmen from a village near Kolkata, she has been credited with the resurrection of Zardozi which was a flourishing art during the Mughal period.
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