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Start your review of Apple Design Write a review May 28, Jaimie rated it it was ok Considering how much I enjoy Apple specifically for its innovative design work, this exhibition book was a huge disappointment as neither the articles nor the illustrated content was very inspiring. The issue with the essays, written mostly by foreign academics with ties to the hosting museum, I assume is largely an issue of translation and style. Since most of the authors are also German as was the hosting institution , I assume that the original text was German and therefore the translation therein causes a sense of disconnect.
Once I got to the second half of the book, which presented a timeline of Apple and its various products designed by Johnathan Ive, I figured that I was in safe territory, but yet again I was underwhelmed. The exhibition pieces were well laid out in terms of page design, but there was no accompanying text to give us any context.
I am sure that some museum or iMuseum if Apple continues to develop as a brand and company will do another exhibition on the topic, so I hope that next time around they do a better job of it. It was about designing products and designing marketing and it was about positioning.
The book, whose first half is comprised of several essays on the various design aspects of Apple, claims that the key to the success of late Mr.
Then it proceeds to display in the second half of the book a gallery of Apple computers and gadgets designed by Jonathan Ive, " an English designer and the Senior Vice President of Industrial Design at Apple Inc.
It also offers a profound insight to the company that Jobs and Steve Wozniak founded in from a design point of view. The photography is nothing spectacular. The book has a neat layout that makes it easy for us to read the wordy text of the essays. For non-fans, too, the book may change their minds about not using an Apple product: it is one of the best looking, most attractive piece of technology out there in the world right now.