MARKETING HIGH TECHNOLOGY DAVIDOW PDF

In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force Marketing is civilized warfare. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies -- and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors.

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The first was the Agricultural Revolution, the second the Industrial Revolution, and we are now in the midst of the Autonomous Revolution. We marvel at snowflakes that are just water in disguise. When water goes through a critical temperature, it turns to ice—a phase change.

It obeys different rules, we use different tools to deal with the different phases, and our intuition about water tells us nothing about ice. Civilizations undergo phase change driven by equivalences—a food equivalence for the Agricultural Revolution and a power equivalence for the Industrial Revolution.

When they do, their institutions change form, obey different rules, and our intuition fails us. For example, due to the invention of money, markets and commerce replaced barter—new forms obeying new rules. During the Industrial Revolution mass production replaced cottage production—a new form for producing goods. The Autonomous Revolution will bring with it new forms of work, business, news, space, government, change the meaning of liberty and privacy, and bring with it new value systems and change the meaning of life.

It will create a world of abundance where there is enough for all and the issue will be how is it shared. If we manage the transition properly and effectively apply new rules and use new tools, the Autonomous Revolution will take use one step closer to Utopia.

A poorly managed phase change will break civilizations pipes as well. About the Author Bill Davidow has been a high-technology industry executive and a venture investor for more than 30 years. In , he founded Mohr Davidow Ventures, a venture capital firm and continued as an active advisor after stepping down as a general partner.

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Marketing High Technology

The first was the Agricultural Revolution, the second the Industrial Revolution, and we are now in the midst of the Autonomous Revolution. We marvel at snowflakes that are just water in disguise. When water goes through a critical temperature, it turns to ice—a phase change. It obeys different rules, we use different tools to deal with the different phases, and our intuition about water tells us nothing about ice. Civilizations undergo phase change driven by equivalences—a food equivalence for the Agricultural Revolution and a power equivalence for the Industrial Revolution.

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